'The Village Church Ngaruawahia' is separating from parent church 'The Village Church' (Horsham Downs) to become a separate entity; one more connected with the community it serves than with the central leadership.
TVCN wishes to develop an independent visual identity to distinguish itself as Ngāruawāhia Village Church. Because the church has spent a decade building trust and relationships within the community, it is key that the brand maintains a thread of continuity and recognition, and is seen as a continuation of the church's service, not the arrival of a new congregation.
This must be balanced with the need to create a separate visual identity from the parent church.
As part of the brand, I developed a comprehensive brand strategy and tone, as well as a range of distinctive brandmarks for use in different applications, a suite of colours that feel at home in the streets of Ngaruawahia, and a variable iconographic system than manipulates the main ‘v’ mark to responsively brand photographic outputs.
Some mockup images have been developed within fixed parameters using generative AI models, but no AI has been used to develop the strategy or brand identity of the church.
TVCN wishes to develop an independent visual identity to distinguish itself as Ngāruawāhia Village Church. Because the church has spent a decade building trust and relationships within the community, it is key that the brand maintains a thread of continuity and recognition, and is seen as a continuation of the church's service, not the arrival of a new congregation.
This must be balanced with the need to create a separate visual identity from the parent church.
As part of the brand, I developed a comprehensive brand strategy and tone, as well as a range of distinctive brandmarks for use in different applications, a suite of colours that feel at home in the streets of Ngaruawahia, and a variable iconographic system than manipulates the main ‘v’ mark to responsively brand photographic outputs.
Some mockup images have been developed within fixed parameters using generative AI models, but no AI has been used to develop the strategy or brand identity of the church.