Hard Squeezed (alcoholic lemon) is a brand and packaging concept developed for an international brewery, to visualise their pitch for a contract with a major retailer to produce alcoholic lemonade. Their pitch was 6 days away from the time that they made contact, and they required a recognizable brand that emulated industry leaders like Hard Rated Lemonade.

The result is an industry-aware design, presentable with 3D modeled interactive mockups and renders.

The exact parties and circumstances involved are confidential at this time.

Competitor analysis
Fast paced iteration
Brand identity
Packaging design
3D Modeling and rendering