Hard Squeezed (alcoholic lemon) is a brand and packaging concept developed for an international brewery, to visualise their pitch for a contract with a major retailer to produce alcoholic lemonade. Their pitch was 6 days away from the time that I was contacted, and they required two different interpretations of a “Hard Squeezed” hard lemonade brand, complete with 3D product packaging mockups and renders.
The first and most successful brand interpretaion was specifically requested to emulate market leaders like Hard Rated lemonade, and the second was designed to have a more distinct, playful, and youthful appeal.
Both brands were delivered with complete 3D packaging and texturing in under a week, though the conceptual nature of the pitch did not require complete compliance with the legal guidelines for alcoholic packaging.
The exact parties and circumstances involved are confidential at this time.
The first and most successful brand interpretaion was specifically requested to emulate market leaders like Hard Rated lemonade, and the second was designed to have a more distinct, playful, and youthful appeal.
Both brands were delivered with complete 3D packaging and texturing in under a week, though the conceptual nature of the pitch did not require complete compliance with the legal guidelines for alcoholic packaging.
The exact parties and circumstances involved are confidential at this time.