Common is a brand experiment in reaction to the idea of ‘Technofeudalism’; the comparison of 21st century digital life to life under the historic feudal system. It derives visual inspiration from heraldic imagery and culture, arguably the first expression of “brand” in the Western world.
The internet began as a digital commons—open, decentralised, and diverse. Over time, it has been carved up and enclosed by a handful of powerful tech giants who now act as digital landlords. These platforms extract value from our creativity, data, and attention while controlling how we connect, express ourselves, and earn a living online. Effective participation in the digital world requires paying rent in the form of personal data, content, and compliance with exploitative algorithms.
It’s not too late to go back. Together, we can reclaim the internet as a shared space for community, creativity, and autonomy. By building and supporting decentralised platforms and human-led networks, we can resist enclosure and reimagine digital life beyond platform control.
Common is a hypothetical platform that facilitates AI and algorithm free content sharing for creatives, and equips users with the skills to build their own decentralized networks and portfolios.
The internet began as a digital commons—open, decentralised, and diverse. Over time, it has been carved up and enclosed by a handful of powerful tech giants who now act as digital landlords. These platforms extract value from our creativity, data, and attention while controlling how we connect, express ourselves, and earn a living online. Effective participation in the digital world requires paying rent in the form of personal data, content, and compliance with exploitative algorithms.
It’s not too late to go back. Together, we can reclaim the internet as a shared space for community, creativity, and autonomy. By building and supporting decentralised platforms and human-led networks, we can resist enclosure and reimagine digital life beyond platform control.
Common is a hypothetical platform that facilitates AI and algorithm free content sharing for creatives, and equips users with the skills to build their own decentralized networks and portfolios.