The brand isn’t looking to emulate other products, it’s looking to change the game. It’s not interested in cliché cleaning visuals or feminine-coded “home” branding. This isn’t Mr. Sheen. It’s more like Aesop for the untamed.
The brand is sexy, but not sleazy. Clean, but a little unhinged. Bold, but clever. We want to create a world that feels part party, and part practical life solution. To strike this balance, the COME CLEAN logo explores redaction and ‘teasing’ to express uncensored brilliance.