COME CLEAN is a cheeky, self-aware brand for a sofa spray that protects your couch from life's messiest moments: sex, snacks, pets, or all of the above.
The brand doesn’t look to emulate other products, it’s looking to change the game. It’s not interested in cliché cleaning visuals or stale feminine home branding. The brand is sexy, but not sleazy. Clean, but a little unhinged. Bold, but clever. COME CLEAN wants to create a world that feels equal parts work and play.
To strike this balance, the COME CLEAN logo explores redaction and ‘teasing’ to express uncensored brilliance.
Creative ideation
Brand strategy
Brand identity
Asset production
Traditional mockups
The brand doesn’t look to emulate other products, it’s looking to change the game. It’s not interested in cliché cleaning visuals or stale feminine home branding. The brand is sexy, but not sleazy. Clean, but a little unhinged. Bold, but clever. COME CLEAN wants to create a world that feels equal parts work and play.
To strike this balance, the COME CLEAN logo explores redaction and ‘teasing’ to express uncensored brilliance.
Creative ideation
Brand strategy
Brand identity
Asset production
Traditional mockups